Toyota Dealer near Madison, AL

If you’re looking for a Toyota car, truck, or SUV, bring your search to Bill Penney Toyota, a trusted Toyota dealer near Madison, Alabama. We offer a massive inventory of new and used Toyota models, such as the Prius, Avalon, and RAV4, all in a range of options to suit your needs.

Learn more about our dealer services and find out why so many drivers rely on us for all their automotive needs.

Shop our Toyota Inventory!


About Madison, AL

Located in Madison County, Madison is a vibrant city in Alabama that’s part of the Huntsville Metropolitan Area. In the 19th century, Madison was an important location for textile mills that produced cotton, and it was the site of a battle of the Civil War. During World War II, military and NASA operations transferred to Madison.

Now, Madison is home to some of the most fascinating attractions in the state, such as the NASA Marshall Space Flight Center and the Historic Redstone Rocket Test Site. The area also boasts numerous parks and trails, such as the Indian Creek Greenway, the Bradford Creek Greenway, Dublin Park, and Creekwood Park.

If you want to experience all that Madison has to offer behind the wheel of a Toyota, check out the new and used Toyota models offered at our dealership.


Browse Our Toyota Inventory

Whether you’re looking for a workhorse, a daily driver, or a sleek sports sedan, the Toyota lineup has it all. You’ll have virtually limitless options to choose from, not to mention the array of standard and available features, especially if you choose a dealer like ours. We have a huge selection of different new and used models, so you’re sure to find your perfect match.

If you’re not sure where to start, our friendly sales representatives can help. We’ll take the time to understand your needs for a vehicle and your lifestyle so that we can suggest a few options that would work well for you. When you’ve narrowed down your selection, we’ll let you take your top pick for a spin.


Toyota Financing

When you’ve found your next vehicle, you can visit our finance department to speak to an expert about your auto loan or lease options. We’ll go over your options and guide you through the financing process so you can feel secure in your decision. Even with less-than-perfect credit, we’re sure we can get you a great rate on your next vehicle.

We also have numerous research tools available on our website to help with the process. Take a look at vehicle reviews and comparisons, read in-depth reviews on technology or safety features, or browse our current inventory to get an idea of what’s available. When you’re ready, you can fill out a finance application to get a head start on the paperwork.


Visit Our Toyota Dealership near Madison

If you’re considering a new or used Toyota model, there’s no better place to go than Bill Penney Toyota. As a Toyota dealer near Madison, Alabama, we’re always happy to assist local drivers with all their automotive needs, so call or stop by today to see what we can do for you!

Contact us today!

Contact Information

Dealership Information


Ramsee was awesome!! I highly recommend him and Bill...

Full Star Full Star Full Star Full Star Full Star

Ramsee was awesome!! I highly recommend him and Bill Penney Toyota to anyone! He was very helpful and patient with my decision. I never want to go anywhere else!

Honest and transparent!

Full Star Full Star Full Star Full Star Full Star

I ended up getting the 2019 Rav4 XLE from them! We drove an hour and a half because they offered me the best deal and I was a little worried it would fall though. But, they were very honest and transparent, and I got a really good deal! Highly recommend! Thank you John and Marty!

Very Helpful

Full Star Full Star Full Star Full Star Full Star

They were very helpful in making it work for me to purchase the car. Everyone was very helpful and made sure that I knew everything about the car before I left.

Great service

Full Star Full Star Full Star Full Star Full Star

That have repaired my Rav 4 on several occasions. Their service and repair work is unequaled. Thank you again.

Dodge Challenger Experience

Full Star Full Star Full Star Full Star Full Star

We recently purchased our 2015 Dodge Challenger from Bill Penny in Huntsville. Our salesman Willie Goodlow was wonderful helping us with everything from the financing to having our car washed for us while we waited. I would highly recommend Willie for any of your purchasing needs at Bill Penny. We enjoyed all aspects of our experience while there. Thank you Willie Goodlow and Bill Penny for making our car purchase as smooth as possible.


Full Star Full Star Full Star Full Star Full Star

I came to just look at cars, and simply because of the exceptional service I received from William Thompson, I bought a new Camry. I would suggest this dealership and this salesperson, to anyone looking to buy a car!

Best experience

Full Star Full Star Full Star Full Star Full Star

I just bought my third Toyota and this was the best experience Ever!! Deon was very helpful and got me in the car that I wanted. Everyone here was amazing! Go see Deon!!

new car

Full Star Full Star Full Star Full Star Full Star

I really enjoyed Mr. Willie , he\'s very confident an has lot\'s of energy. I didn\'t have everything I needed to buy a car. I have had so many problems buying old an used cars an spending $2,000-$3,000 on repairs after paying the cars off. I wanted a new car an deserved a new car but didn\'t want to go through sell\'s man hassle I always rent small SUV\'S to go out of town. I wished for the pasted years I could own one, but continued to dream. Alabama has been a ruff experience for me since 2006 an Mr. Willie changed all that for me. He laughed the whole time and even prayed for me to relax an believe that God

2017 Toyota Tundra

Full Star Full Star Full Star Full Star Full Star

Nick did an awesome job in putting me into my new Tundra. Service at Bill Penney was excellent in every way! Very pleased and will be contacting Nick Pasquerella when I get ready to trade again!

Totally loved our experience

Full Star Full Star Full Star Full Star Full Star

Finley was so helpful and fun to work with. He answered all of our questions and you could tell that he liked the car he was selling to us. This was the best and easiest time I have ever had buying a car. I will recommend him to anyone planning to buy a car.

Excellent Service

Full Star Full Star Full Star Full Star Full Star

We bought a car for my daughter here and the salesperson was very helpful and friendly.

Thank You you went over and above

Full Star Full Star Full Star Full Star Full Star

Job Well Done, very pleased

Loyal Customer

Full Star Full Star Full Star Full Star Full Star

Purchased vehicle #4

Great service!

Full Star Full Star Full Star Full Star Full Star

I have a free two year oil change for financing my car through Toyota and I want to keep my car certified pre-owned so I drive all the way from Cullman in order to do so. I pass the Toyota place in Decatur because I went there with my mother once and neither of us went back. Bill Penny Toyota does a fantastic job at customer service and getting you in and out as soon as they can. I had to get windshield wipers as well and the price was acceptable enough to where I bought them and it was convenient that I was there and they did it for me. Chris is very nice and always has a smile on his face! Thank you

Most professional sales staff I ever encountered

Full Star Full Star Full Star Full Star Full Star

I\'ve been buying new and used cars for over 50 years and my recent visit to Bill Penney Toyota was, by far, the most pleasant and professional EVER! We were greeted by salesman JAMES JACKSON who took all the time necessary to talk to us about OUR needs and wants and show us all the trim levels available. After talking for quite some time, we took a test drive in a Highlander XLE awd. James was AWESOME - we asked about everything possible and James was able to either answer the question or show us how that particular feature worked. James has got to be some kind of Toyota expert! After the test drive came what is usually the ugly part of buying a car - working the deal. James worked a price

Customer Testimonial

Great Job!
Full Star Full Star Full Star Full Star Full Star

Vernon did an amazing job with helping me find the perfect vehicle. I will definitely be back in the future to buy another vehicle from him.


Full Star Full Star Full Star Full Star Full Star

Trell was AMAZING!!! He was friendly and very helpful to a person who needed a lot help in finding her perfect car. He listened to everything I wanted, and he helped me with every aspect of the car buying process. I could not have asked for a better salesman to help me in my first car buying experience!!! If I could I would give him a hundred stars instead of five.

Great service!!!

Full Star Full Star Full Star Full Star Full Star

These folks are knowledgeable, friendly and helpful. If your gonna buy, buy here!!!!!!!!

Awesome Dealership

Full Star Full Star Full Star Full Star Full Star

Big thank you to Vernon Mason, he is the most polite, patient, helpful, and honest salesperson I\'ve ever dealt with, and I\'ve dealt with a lot over the past 30 years. Also big thank you to the finance guy who talked fast but totally got the job Great job!!! And many thanks for making my car buying experience a great one!! Highly recommend Bill Penney Toyota!!!

Jose is awesome

Full Star Full Star Full Star Full Star Full Star

Great service extremely

Read More

New Car Sales Hours

(256) 270-2289

Accessories Hours


Service Hours

(256) 801-7959

Parts Hours

(256) 837-1991

Body Shop Hours