Toyota Dealer Huntsville AL

We at Bill Penney Toyota have long been dedicated to helping Toyota shoppers in the Huntsville area find the perfect vehicle for them for many years. However, while we are your Toyota dealership in Huntsville, we are much than just a car dealership.

Here at our full-service dealership, you’ll find all the services and resources you need to have an easy and enjoyable car-buying experience. Read ahead to learn more about our Toyota inventory, our finance department, and our on-site service center!




Our Extensive Toyota Inventory

No matter what you’re searching for in your next Toyota vehicle, we’re confident that we have it at our Toyota dealership. With more than 500 brand new Toyota models to choose from in all shapes, sizes, colors, and trim levels, we have something for every Toyota shopper in the Huntsville area.

If you’re on the hunt for something sporty yet efficient for your daily commutes, let us introduce you to one of Toyota’s many capable sedans like the Camry or the Corolla. How about something that’s worksite-ready like the Tacoma or the Tundra? We have you covered there, too.

Even if you’re looking for something pre-owned, we have what you’re looking for right in our showroom. Just bring in your next-car wish list and our knowledgeable sales professionals will help you find the perfect Toyota for you.


Financing Your Next Toyota Vehicle

Once you have your next Toyota picked out, it’s time to meet with our Toyota finance team to discuss how you’re going to pay for it. Our friendly finance professionals will sit down with you to learn about your budget and lifestyle, and use that information to find the perfect car loan or lease. Regardless of your credit score or personal finance needs, they’ll help you find a payment plan that you feel confident about.

We even make it easy for you to get a head-start on situating your financing with our online finance tools. Use our payment calculator to see which of our Toyota models fit your budget or expedite the whole financing process with our online finance application.


Exploring Huntsville in Your Toyota

Huntsville, Alabama has a lot to offer. Get behind the wheel of your next Toyota and take a scenic drive to the Huntsville Botanical Garden, Madison County Nature Trail, or Big Spring Park. Or, spend your day exploring the U.S. Space and Rocket Center learning all about the incredible strives we’ve made in terms of space exploration.


Visit Your Huntsville Toyota Dealer!

We at Bill Penney Toyota are so excited that you’re thinking about coming to us for your next Toyota vehicle. Now that you know a bit more about who we are and what we have to offer at our Huntsville Toyota dealership, we hope you’re ready to get shopping with us.

Get the ball rolling by browsing our expansive Toyota inventory right on our website. When something catches your eye, be sure to give your Huntsville, AL Toyota dealer a call right away so we can get you scheduled for a test drive!

Contact Information

Dealership Information


Ramsee was awesome!! I highly recommend him and Bill...

Full Star Full Star Full Star Full Star Full Star

Ramsee was awesome!! I highly recommend him and Bill Penney Toyota to anyone! He was very helpful and patient with my decision. I never want to go anywhere else!

Honest and transparent!

Full Star Full Star Full Star Full Star Full Star

I ended up getting the 2019 Rav4 XLE from them! We drove an hour and a half because they offered me the best deal and I was a little worried it would fall though. But, they were very honest and transparent, and I got a really good deal! Highly recommend! Thank you John and Marty!

Very Helpful

Full Star Full Star Full Star Full Star Full Star

They were very helpful in making it work for me to purchase the car. Everyone was very helpful and made sure that I knew everything about the car before I left.

Great service

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That have repaired my Rav 4 on several occasions. Their service and repair work is unequaled. Thank you again.

Dodge Challenger Experience

Full Star Full Star Full Star Full Star Full Star

We recently purchased our 2015 Dodge Challenger from Bill Penny in Huntsville. Our salesman Willie Goodlow was wonderful helping us with everything from the financing to having our car washed for us while we waited. I would highly recommend Willie for any of your purchasing needs at Bill Penny. We enjoyed all aspects of our experience while there. Thank you Willie Goodlow and Bill Penny for making our car purchase as smooth as possible.


Full Star Full Star Full Star Full Star Full Star

I came to just look at cars, and simply because of the exceptional service I received from William Thompson, I bought a new Camry. I would suggest this dealership and this salesperson, to anyone looking to buy a car!

Best experience

Full Star Full Star Full Star Full Star Full Star

I just bought my third Toyota and this was the best experience Ever!! Deon was very helpful and got me in the car that I wanted. Everyone here was amazing! Go see Deon!!

new car

Full Star Full Star Full Star Full Star Full Star

I really enjoyed Mr. Willie , he\'s very confident an has lot\'s of energy. I didn\'t have everything I needed to buy a car. I have had so many problems buying old an used cars an spending $2,000-$3,000 on repairs after paying the cars off. I wanted a new car an deserved a new car but didn\'t want to go through sell\'s man hassle I always rent small SUV\'S to go out of town. I wished for the pasted years I could own one, but continued to dream. Alabama has been a ruff experience for me since 2006 an Mr. Willie changed all that for me. He laughed the whole time and even prayed for me to relax an believe that God

2017 Toyota Tundra

Full Star Full Star Full Star Full Star Full Star

Nick did an awesome job in putting me into my new Tundra. Service at Bill Penney was excellent in every way! Very pleased and will be contacting Nick Pasquerella when I get ready to trade again!

Totally loved our experience

Full Star Full Star Full Star Full Star Full Star

Finley was so helpful and fun to work with. He answered all of our questions and you could tell that he liked the car he was selling to us. This was the best and easiest time I have ever had buying a car. I will recommend him to anyone planning to buy a car.

Excellent Service

Full Star Full Star Full Star Full Star Full Star

We bought a car for my daughter here and the salesperson was very helpful and friendly.

Thank You you went over and above

Full Star Full Star Full Star Full Star Full Star

Job Well Done, very pleased

Loyal Customer

Full Star Full Star Full Star Full Star Full Star

Purchased vehicle #4

Great service!

Full Star Full Star Full Star Full Star Full Star

I have a free two year oil change for financing my car through Toyota and I want to keep my car certified pre-owned so I drive all the way from Cullman in order to do so. I pass the Toyota place in Decatur because I went there with my mother once and neither of us went back. Bill Penny Toyota does a fantastic job at customer service and getting you in and out as soon as they can. I had to get windshield wipers as well and the price was acceptable enough to where I bought them and it was convenient that I was there and they did it for me. Chris is very nice and always has a smile on his face! Thank you

Most professional sales staff I ever encountered

Full Star Full Star Full Star Full Star Full Star

I\'ve been buying new and used cars for over 50 years and my recent visit to Bill Penney Toyota was, by far, the most pleasant and professional EVER! We were greeted by salesman JAMES JACKSON who took all the time necessary to talk to us about OUR needs and wants and show us all the trim levels available. After talking for quite some time, we took a test drive in a Highlander XLE awd. James was AWESOME - we asked about everything possible and James was able to either answer the question or show us how that particular feature worked. James has got to be some kind of Toyota expert! After the test drive came what is usually the ugly part of buying a car - working the deal. James worked a price

Customer Testimonial

Great Job!
Full Star Full Star Full Star Full Star Full Star

Vernon did an amazing job with helping me find the perfect vehicle. I will definitely be back in the future to buy another vehicle from him.


Full Star Full Star Full Star Full Star Full Star

Trell was AMAZING!!! He was friendly and very helpful to a person who needed a lot help in finding her perfect car. He listened to everything I wanted, and he helped me with every aspect of the car buying process. I could not have asked for a better salesman to help me in my first car buying experience!!! If I could I would give him a hundred stars instead of five.

Great service!!!

Full Star Full Star Full Star Full Star Full Star

These folks are knowledgeable, friendly and helpful. If your gonna buy, buy here!!!!!!!!

Awesome Dealership

Full Star Full Star Full Star Full Star Full Star

Big thank you to Vernon Mason, he is the most polite, patient, helpful, and honest salesperson I\'ve ever dealt with, and I\'ve dealt with a lot over the past 30 years. Also big thank you to the finance guy who talked fast but totally got the job Great job!!! And many thanks for making my car buying experience a great one!! Highly recommend Bill Penney Toyota!!!

Jose is awesome

Full Star Full Star Full Star Full Star Full Star

Great service extremely

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New Car Sales Hours

(256) 270-2289

Accessories Hours


Service Hours

(256) 801-7959

Parts Hours

(256) 837-1991

Body Shop Hours