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Why Buy at Bill Penney Toyota?

Become Part of the Family

At Bill Penney Toyota, you are more than just a customer. You are part of our family.

We are a family owned company so it is important that our customers feel like they are at home when they shop with us. We care about getting you into the right vehicle because we understand how important this purchase is.

With 65 years of experience, we’re the oldest Toyota dealership in Alabama. We have been able to serve people from all over Alabama for over half a century due to our knowledge, expertise, and commitment to great customer service.

We Have Your Back

At Bill Penney Toyota, we don’t hide anything from our customers just as we wouldn’t from our family. We encourage you to check out our 1,200+ Google Reviews and see what others thought of their experience shopping or servicing with us. Not only are you treated like family when you purchase one of our 600+ vehicles, you are taken care of long after your purchase as well.

Check Out Some Of The Benefits You’ll Receive When Shopping With Us:

(1) Penney Perks With Every Vehicle: Each of our vehicles are equipped with added features and benefits to ensure you get the most value for your money and protection for your vehicle for years to come.

(2) 10 Year Unlimited Warranty: Every new vehicle comes with 10 years and unlimited miles of protection.

(3) Over 600 Vehicles In Inventory to Choose From: We have the car you are looking for or can help you find it.

(4) Top Dollar For Your Trade: We take special care in valuing your trade to make sure you get the most for it.

(5) Toyota Factory Trained Technicians: Our technicians are specially trained on how to care for all Toyotas and have been certified by the manufacturer.

(6) Complimentary Lyft Transportation Around Huntsville*: Don’t miss work when servicing your car with us. We also offer affordable rental vehicles.

(7) Full Saturday Service: Our convenient hours keep up with your busy life.

(8) $5,000 Test Drive: Want a chance to win $5,000? All you have to do is visit us and take a test drive!

Get Started:

*Lyft credit available for limited range surrounding Huntsville. Travel outside of specified range will be added to the current ticket. Bill Penney pays $15, anything over the customer is responsible for. See dealer for complete details.