Bill Penney Toyota,Alabama’s oldest Toyota dealership , was founded as a used car dealership in 1946 by Mr. William E Penney Sr . It later expanded to include Franchises for Studebaker , Hudson American  Motors, Nash Rambler  franchisee in the Huntsville market in the 60’s and 70s .Bill Penney also owned the Oldsmobile franchise here in Huntsville for over 32 years , now we have evolved today as Bill Penney Toyota and Bill Penney Mitsubishi .

Always committed to customer satisfaction, this dealership offers the highest quality new and used vehicles available today . Bill Penney Toyota Jerre F Penney, President and CEO. Jerre is proud to also have the Penney third generation of family with his daughter, Ginger  and son,  Zack Penney working each day to help the  “Penney Automotive  Tradition” continue.

We have an outstanding sales and service staff with the most “ Toyota Master Technicians “ of any dealer in the Tennessee Valley . We also have one of 13 “Master Body Technicians” in the US here as well .

The dealership has  won the “ Toyota Presidents National Award “  “Customer Satisfaction “ “Sales Satisfaction  “   Parts Excellence  “ and  Body Division .  The Bill Penney Organization is very active in local charities , and support our local schools and organizations .